Survey Now Open, With Feedback & Results to be Unveiled at Committee of 100’s 2025 Annual Conference & Gala in Los Angeles

 
New York, NY — Committee of 100, a nonprofit U.S. leadership organization of prominent Chinese Americans, today announced a subcommittee from its Next Generation Leaders (NGL) Class of 2024 is launching a new research project looking at how the AANHPI community feels about how they are represented in film and television, testing the ‘Asianticity’ of projects. 
 
The NGL subcommittee will unveil their findings at Committee of 100’s Annual Conference & Gala, this year taking place on April 25-26 in Los Angeles, California. 
 
According to industry data, less than 30% of AANHPI consumers find U.S.-produced film and television to be authentic (1). Yet the majority of AANHPI consumers are willing to spend more money and time in entertainment projects if there is more authentic representation. The NGL subcommittee is testing this hypothesis with the creation of a survey and measurement tool called the Authenticity Rubric. The Rubric is being used to help identify and define easy-to-understand elements of authenticity that resonate with how content consumers react to a piece of content.
 
The survey is open now and will remain open until April 13. The main landing page on the project can be found here.

The synthesis of the community’s feedback on authenticity and ‘Asianticity’ could drive creative direction for studios and content producers in order to unlock new opportunities at revenue streams and create better connections with audiences. The result is a win-win for both the entertainment industry and the AANHPI community’s sense of inclusion through a deeper market analysis of the demand around authenticity.
 
Serving on the Asianticity project are NGLs Virginia Cheung, Teresa Hsu, Andrew Lee, Shawn Ma, Simon Twu, and Jackie Wong. 
 
About Committee of 100’s Next Generation Leaders Program
Launched in 2014, Committee of 100’s NGL Program convenes an exceptional group of change-makers and rising leaders from diverse sectors, leveraging a collective sense of service and purpose to elevate the impact of each individual. There are currently more than 200 NGLs across a multitude of sectors who make up a vibrant and diverse community.
 
Becoming a member of Committee of 100’s NGL program comes with the exclusive opportunity to join a vibrant community of like-minded leaders, motivated to work towards a more diverse and inclusive U.S. society and a more productive U.S.-China relationship. NGLs engage with Committee of 100 and its Members to develop initiatives and content tailored to the NGL community. NGLs also receive special access to exclusive Committee of 100 programming and events.
 
Committee of 100 closed the submission process for the NGL Class of 2025 on January 10 and will unveil the new class at the Annual Conference & Gala. Visit the Committee of 100 website for more information and review past NGL projects. 
 
Any questions about the Asianticity project can be directed to [email protected].   
 
About Committee of 100
Committee of 100 is a nonprofit U.S. leadership organization of prominent Chinese Americans in business, government, academia, healthcare, and the arts focused on public policy engagement, civic engagement, and philanthropy. For over 35 years, Committee of 100 has served as the preeminent organization committed to the dual missions of promoting the full participation of Chinese Americans in all aspects of American life and constructive relations between the United States and Greater China. Visit https://www.committee100.org for more information.
 

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Committee of 100 Contacts: 

Sam Jones
Manager of Public Relations & Social Media
[email protected]
 
Charles Zinkowski
Senior Director of Marketing & Public Relations
[email protected]             
 
1-Asians and Pacific Islanders in Hollywood, McKinsey, April 2024