U.S.-CHINA PUBLIC PERCEPTIONS OPINION SURVEY

 

 

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The Committee of 100’s Public Perceptions Opinion Survey project began in 1994 and produced reports in 2001, 2005, 2007, 2012, and 2017.

The objective of these studies is to determine American attitudes toward China and Chinese attitudes toward America on key issues in U.S.-China relations and salient domestic issues in both countries. The “mirror” survey targeted four respondent groups in both countries, including the general public, and “influencers” comprised of business leaders, policy experts, and journalists. These survey findings aim to provide unique, comprehensive, and comparative information that can be used to better understand U.S.-China relations and promote fact-based decision-making. This report also allows for a comparison of attitude changes over the last decade in both the U.S. and China.

This year, the survey was conducted among 3,696 Chinese respondents via face-to-face interviews and 1,019 American respondents by telephone between November 18 and January 9, 2017 (more on methodology below). Committee of 100 collaborated with Brunswick Insights Group to conduct the English-language survey in the United States. The data for the China survey are drawn from Horizon Dataway’s own continuous self-sponsored and annually released survey on China’s global views “The World in Chinese Eyes”.

(link to archived survey site)


               2017 REPORT HIGHLIGHTS

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download full report

 


METHODOLOGY

For the 2017 survey publication, the Committee of 100 collaborated with Brunswick Insights to conduct the English-language national survey in the United States. The data for the national China survey are drawn from Dataway Horizon’s own continuous self-sponsored and annually released survey on China’s global views, “The World in Chinese Eyes.”

The most recent survey covered 79 questions, 53 of which were asked in both the U.S. and China, 11 in the United States only, and 15 in China only. About 80% of the survey questions in this report were repeated from the 2012 survey.

The survey results show responses from four target respondent groups in both countries, including the general public, business leaders, policy experts, and journalists. The term “Influencers” used in the report references the combined survey subgroups of business leaders, policy experts, and journalists. While the fieldwork was conducted in late 2016 and early 2017, throughout the report, this most recent wave of research is referred to as “2017”.

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United States Survey Methodology

General Public:

The survey was administered by telephone between November 18th and December 20th, 2016 among a national representative sample consisting of 1,019 US respondents, 18 years of age and over. The methodology uses both landline and cell phone sample. Data were collected among each respondent to understand whether they had a landline only, cell phone only, or both, and to what extent they used each type of line to ensure each of these groups was appropriately represented in the data. A Random-Digit-Dialing (landline) sample fails to represent those who only have cell phones and tends to under-represent those who have landlines but use cell phones for the majority of their calls. The cell phone sample frame, in addition to capturing the cell phone only group, allows adequate representation of “cell phone mostly” individuals as well. According to the most recent data from the National Health Interview Survey conducted by the Center of Disease Control and Prevention, approximately 49% of US adults have a cell phone only, and another 17% of the population uses a cell phone for the majority of their calls. The final sample consisted of 661 who only use landlines, 358 who only use cell phones. Results were weighted for age, gender, race, education, household size, region, income, and telephone status (landline and cell phone) where necessary to align them with their actual proportions in the population. The margin of error is plus or minus 3.07 percentage points at 95 percent level of confidence.

 

Business Leaders:
The survey was administered between November 18th and December 20th, 2016 with a sample of 122 business elites nationwide. The sample includes 102 executives and senior level decision makers and 20 respondents randomly selected from trade associations and groups, chambers of commerce and economic development groups.

 

Policy Experts:
The survey was administered between November 18th and December 20th, 2016 with a sample of 251 policy experts nationwide. The sample includes influential leaders from academia, government, think tanks, non-governmental organizations, public affairs, and advocacy groups. Within each subgroup, respondents were randomly selected from purchased sample lists and were screened for their level of familiarity on current issues facing China.

 

Journalists:
The survey was administered between November 18th and December 20th, 2016 with a sample of 50 respondents comprised of those who work in news media or journalism. Respondents included are those who work in both top tier and local journalism and work in both online and print media.

U.S. Respondent Profile

The following tables list the demographic characteristics of all audiences: General Public, Business Leaders, Policy Experts, and Journalists. The General Public results were weighted as needed for age, gender, race/ethnicity, education, region, and telephone status where necessary to represent the national population of adults.

Methodology Export

China Survey Methodology

The data for the national China survey are drawn from Dataway Horizon’s own continuous self-sponsored and annually released survey on China’s global views, “The World in Chinese Eyes.”

General Public:
The survey was conducted between December 12, 2016- January 9, 2017 through face-to-face interviews with a general population sample of 3696 Chinese adults aged 18+ excluding Tibet, Xinjiang, Hong Kong, Macao and Taiwan. The sample was constructed using a multistage random sampling method. Primary sampling units (PSUs) are administrative units (prefectural-level cities, county-level cities and counties) stratified by regional-economic zones and type of administrative unit. Four provincial-level cities are selected with certainty. The number of effective PSUs is 70. Secondary sampling units (SSUs) are residential community. Probability Proportionate to Size Sampling (PPS) and Simple Random Sampling method are both used in sample design. The margin of error is plus or minus 1.47% at 95% level of confidence.

Business Leaders:
The survey was conducted between December 12, 2016- January 9, 2017 around all of China through face-to-face and telephone interviews with a sample of business leaders. The sample was based on executives and senior level decision makers from corporations in different industries and of different system of ownership.

Policy Experts:
The survey was conducted between December 12, 2016- January 9, 2017 around all of China through face-to-face and telephone interviews. The sample was comprised of 150 Policy Experts (Academia group, 60; Government group, 50; Think tanks, NGOs and advocacy groups group, 40).

Journalists:
The survey was administered between December 12, 2016 – January 9, 2017 around all of China through face-to-face and telephone interviews. The sample comprised of 75 journalists, those who work in national or local news media in both online and print media.

 


China Respondent Profile

The following tables list the demographic characteristics of all audiences: General Public, Business Leaders, Policy Experts, and Journalists.
Methodology Export copy

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